Director of Integrated Communications and Marketing
Location: Park Ridge, Illinois
Description: American Society of Anesthesiologists is looking of Director of Integrated Communications and Marketing right now, this job will be ordered in Illinois. More complete informations about this job opportunity please give attention to these descriptions. Position Summary:
Reporting to the Chief Executive Officer, the Director of Integrated Communications a! nd Marketing will plan, direct and implement comprehensive and integrated communication and marketing strategies that support ASA’s vision, mission and strategic plan. This position will advise the CEO and leadership on key communication opportunities and issues and lead strategic communication programs. This encompasses media relations, public relations, public affairs, marketing, publications, social media and web communications.
Position Responsibilities (Expected Work):
This position is not static and will be revised as the need of the organization’s business evolves.
Major Activity: Create and execute high-impact integrated communications, public relations, media relations and marketing plans across all ASA activities, programs, projects and product lines. Broaden awareness of ASA’s programs and priorities and increase the visibility of its programs across key stakeholder audiences.
Major Activity: Provide strategic ! counsel to CEO, senior staff and physician leadership on commu! nications issues. Effectively collaborate with physician and executive leadership to define successful communication outcomes and develop organizational strategies. Implement best practices that reflect prevailing industry practices and techniques, e.g. web and marketing strategies.
Major Activity: Serve as thought-leader, bringing forth new marketing, PR, and communication ideas and concepts to support overall strategic priorities. Identify critical communications opportunities, challenges and emerging issues faced by anesthesiologists and the organization, and define and execute strategies to address them, including crisis communication strategies as needed.
Major Activity: Provide direction and leadership for determining organizational communication priorities, creation of consistent and compelling messaging, development of effective content strategies, and integration across all channels and platforms, including print periodicals and collateral, we! bsites and digital, media relations, social media and marketing.
Major Activity: Provide leadership and work effectively and collaboratively with government affairs, regulatory and policy staff to develop timely and compelling communications strategies to support and advance ASA’s advocacy agenda, positively position the specialty, and inform and engage key stakeholders in ASA’s efforts.
Major Activity: Oversee development of integrated marketing strategies to support the revenue growth objectives across all product and service lines.
Major Activity: Assure consistent message style, brand and visual identity across the organization to support communications with members and other key audiences.
Major Activity: Provide overall staffing and liaison services to assigned committees and tasks forces, e.g ., Committee on Newsletter, Committee on Communications, and Committee on Public Outreach.
Major Activity: Direct and ! provide managerial oversight to department staff, in addition to budget! s and activities.
Major Activity: Provide messaging and support for high-profile speaking engagements. Respond to media inquiries and arrange interviews with the ASA leadership and key spokes doctors; assist leadership and other members in preparing for interviews.
Major Activity: Direct content and production of promotional, print, and collateral materials.
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If you were eligible to this job, please send us your resume, with salary requirements and a resume to American Society of Anesthesiologists.
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This job starts available on: Tue, 16 Apr 2013 11:19:29 GMT
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